More than one billion toothpaste tubes end up in landfills every year. That’s fifty Empire State Buildings — every. Single. Year. So I started to search for a sustainable alternative, and that’s when I learned about all the questionable ingredients that are in commercial toothpaste. I didn’t want those ingredients in my body, but I couldn’t find a brand that was plastic free and used ingredients I could trust. So, I decided to make my own.

Bite was founded on the belief that a brighter smile doesn’t need to come at the expense of our bodies or the environment. Our daily habits matter, and the small changes we make together can add up to something big.