Ettitude

100% organic bedding.
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About

Founded

January 2014

Founded By

Phoebe Yu

Headquarters

Los Angeles, CA

Team Size

15-20 employees

Contact

Around the web

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Shipping & Delivery
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Customer Loyalty
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Customer Support
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Refunds & Exchanges
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Overview

About

ettitude is a direct-to-consumer sustainable lifestyle brand offering modern bedding, bath and sleepwear products made from the world’s first CleanBamboo™ fabric. On a quest to make the world a more comfortable place, today and in 100 years, our innovative fabrics are feathery soft, extremely breathable, antimicrobial, and water-saving, resulting in products that are better for you and the planet.

Mission, Values and Business Practices

Mission & Values

As a Chinese-Australian, Phoebe has long been drawn to the versatility and elegance of bamboo, so she wove together her passion for sustainability and her knowledge of home textiles to create the world’s first CleanBamboo™ fabric. The result? A whole new category of revolutionary fabrics that are the perfect balance of comfort and sustainability.

Phoebe then teamed up with Los Angeles-based Kat Dey, a serial entrepreneur passionate about wellness and sustainable lifestyle, to take the brand global. Together, they imagined a world where more people could be pampered in luxuriously soft and healthy fabrics, all the while reducing our impact on the planet.

Business Practices

Sustainable Practices
Charitable Giving
Priority Chipping
Customer Security
15-30 Day Returns
Diversity & Inclusion
Chat Support
Price Matching
Cruelty Free

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