Healthy Roots Dolls is a toy company that creates dolls and storybooks that empower young girls and represent the beauty of our diversity.

Yelitsa never had a doll that looked like her growing up. The one time her parents gave her a black doll, she burst into tears because it wasn’t the “pretty one”. Since then, Yelitsa has made it her goal to make sure that no other children feel the way she did about her own appearance growing up.