About
Sells
Founded
January 2013
Founded By
Craighton Berman
Headquarters
Chicago, IL
In a time when mainstream culture pushes us towards the ultimate conveniences—the fastest food, miracle appliances, and technology that does the thinking for us—we have a divergent perspective.
We think food should slow you down. It’s a time for nourishment for yourself and those you love. Food has the unique ability to bring people together, to spark joy, to celebrate what nature has created, and what humans have learned to cultivate and craft.
Manual is more than a brand name—it’s our philosophy for creating products that encourage you to slow down, think about what you’re doing, and appreciate the moment. The word “manual” means doing things by hand, but it’s also a reference to “user manuals”—the paper booklets that explain how things work. We want to create great products, but also inspire curiosity and creativity.
