We believe that whatever you’re pursuing, be intentional about it.

It’s so easy to get wrapped up in trying to do everything and please everyone. It seems to make sense — say yes to as much as possible! This is a trap and a path to mediocrity. Instead, be thoughtful about what’s truly important to you (the less the better) and then focus on those with everything you have. Cut out everything else.

We've found that subtracting from your life is often the best way to accomplish more of what you want, and less of what you don’t.

Less = more.

Doing less of what we don't enjoy, saying no more often, and limiting what we spend money on leaves us with more for the few things that really matter.

This personal belief pours over into how we think about our products, design and processes.

Peel is a reflection of these beliefs.