Brilliant basics for babies and kids all under $25. No slogans or sequins, just vibrant colors in timeless styles and super soft fabrics.
No more logos, slogans or chasing trends. No more accepting cheaply made for affordable. No more outdated ideas about who gets to wear what colors or styles. Our dream was a beautiful rainbow of clothes that made every kid feel comfortable and confident, inside and out.
Primary has delivered. A wonderful brand, product and experience. I purchased a few outfits and a coat for my little girl from them. Everything arrived as intended and the fit, quality is spot on. I love the value, their focus on creating a brand that doesn't focus on a gender, but simply on style. I'll likely purchase from them again soon.