Primary

Brilliant basics for babies and kids all under $25.
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About

Founded

May 2015

Founded By

Galyn Bernard, Christina Carbonell

Headquarters

Team Size

Contact

(844) 435-5675

Around the web

HappyPatron Score

4.5 / 5
Product Quality
0/5
5/5
Shipping & Delivery
5/5
0/5
Customer Loyalty
5/5
0/5
Customer Support
5/5
0/5
Refunds & Exchanges
/5
0/5
Shopping Experience
0/5
5/5
0/5
/5
0/5
/5
0/5
4/5
0/5
/5
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Overview

About

Brilliant basics for babies and kids all under $25. No slogans or sequins, just vibrant colors in timeless styles and super soft fabrics.

Mission, Values and Business Practices

Mission & Values

No more logos, slogans or chasing trends. No more accepting cheaply made for affordable. No more outdated ideas about who gets to wear what colors or styles. Our dream was a beautiful rainbow of clothes that made every kid feel comfortable and confident, inside and out.

Business Practices

Sustainable Practices
Charitable Giving
Priority Shipping
Customer Security
15/30 Day Returns
Diversity & Inclusion
Chat Support
Price Matching
Cruelty Free

Written Reviews

December 31, 2020
Primary has delivered.

Primary has delivered. A wonderful brand, product and experience. I purchased a few outfits and a coat for my little girl from them. Everything arrived as intended and the fit, quality is spot on. I love the value, their focus on creating a brand that doesn't focus on a gender, but simply on style. I'll likely purchase from them again soon.

Dennis F.
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Special Offer

Special Offer

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