Of all our shopping woes, shopping for shoes was the most frustrating. Not knowing which shoes would support healthy development and which sizes were right for their little feet, combined with how quickly our kids were growing, made it difficult to keep up. Talking to other parents, we quickly discovered we weren’t alone. Most parents were resorting to ordering multiple styles and sizes online just hoping one would fit. Often, parents still ended up with the wrong size.

The truth is, the problem is much bigger than most parents know. Even if you get the size right, the majority of kids’ shoes on the market are mini-me versions of adult shoes with raised heels, rigid soles, and narrow toe boxes. Poorly fitting shoes are bad for our children’s feet development and movement.

That is why we created a better shoe, made just for kids, and a new way of shopping for parents.