Who Gives a Crap is a new line of toilet paper that uses 50% of its profits to build toilets and improve sanitation in the developing world. We're taking a product that everyone needs and using it to help people in need.
We love toilet paper because for us, it's our way of making a difference. We started Who Gives A Crap when we learnt that 2.3 billion people across the world don't have access to a toilet. That's roughly 40% of the global population and means that around 289,000 children under five die every year from diarrheal diseases caused by poor water and sanitation. That's almost 800 children per day, or one child every two minutes.
We thought that was pretty crap. So in July 2012, Simon, Jehan and Danny launched Who Gives A Crap with a crowdfunding campaign on IndieGoGo.