Winc (Formerly Club W) is a California based direct-to-consumer winery that is revolutionizing the way people discover, buy and share wine. By working directly with growers and winemakers we are able to give our members access to exceptional, small-lot wines from around the world, starting at just $13/bottle. We take the guesswork out of the equation by making personal recommendations each month based on your Palate ProfileTM. Members can also make their own selections from of our ever-changing assortment. With Winc there are no fees, no commitments and no middlemen. Just great wines at a great price conveniently delivered and personalized to your tastes.