It was 1889 when toothpaste was first put into a tube. And it's been that way relatively ever since. The tubes may have evolved in size, shape, and materials, but the negative impact these tubes have had on the environment has been immense.
Every year more than one billion toothpaste tubes end up in landfills; for a visual reference, that's fifty Empire State Buildings. This wastefulness, combined with wanting to better understand what we have been putting into our bodies since childhood, is what propelled Lindsay McCormick to go on a journey to find a more sustainable solution. A toothpaste manufactured with ingredients safe for the body and in packaging will reduce waste in a landfill. Guess what? She found nothing. So she set out to make her own. It took two years to do the research needed to create such a product, and in 2018 Bite launched to the world.
Bite was founded on the belief that a brighter smile doesn't need to come at the expense of our bodies or the environment. Bite toothpaste is plastic-free, cruelty-free, and made with clean ingredients. But guess what? There's more. It's not paste at all. Bite calls them Bits, and brushing your teeth is as simple as biting the Bit, brushing with a wet toothbrush to activate the foam, and then smiling. That's it. It's that simple.
Getting to today has not been that simple, though. When Lindsay started Bite, she worked a full-time job and hand-pressed each tablet in her living room. Her commitment and desire to create a more sustainable and healthier product than anything else she could find paid off when Bite was featured by a few vegan and zero waste blogs. That lead to Women's Health putting together a video that was shot on Lindsay's iPhone. That video ended up going viral on Facebook, with over 2 million views in the first two days. It catapulted Bite and turned many niche communities into raving followers.
Since launching in 2018, Bite has sold millions of Bits, and their customers love them! They have over 14,000 5 star reviews on their products. Bits come in various flavors, from their more traditional and best-selling product, Mint, to their newly launched limited-edition flavor—champagne. What's' more amazing is that they've done this all as a small team working out of their homes, independent from big box partnerships and investors.
Impressive right? But Why, you may ask? The answer is simple. The Bite team wants to keep small and not have to compromise on their 100% plastic-free packaging or their commitment to being bold on their product vision and passionate about conservation and the planet. This same intentionality even drives how they think about their relationship with their own customers. Those that purchase Bite are not just buying a product; they're joining Bite on a mission, and that mission is to make the most sustainable oral care company on the planet. And they're well on their way to doing that with the support of their community and most loyal patrons.
Staying close to the tight-knit customer base has been a big part of their success. Knowing and understanding their customers is essential to the team at Bite. This is why they make time each day to read all the reviews and customer feedback that their patrons send them. It's how they improve their product; in fact, they recently decided to include nHAP, a non-toxic alternative to fluoride, in all of our current Bits because of conversations they've had with customers as well as their own research. It's also in gathering customer feedback that drives the decisions to improve on their customer experience. Although challenging, Bite is always looking forward to pushing the boundaries of what's possible when working with their manufacturers and partners. This path to staying committed to this mission, innovation, and scaling slowly isn't easy, but they say it is definitely fun and rewarding.
Every day Lindsay and the Bit team are floored by how passionate their community is about protecting the planet and working towards a more sustainable future. More than ever, people are looking at brands and the companies they shop from to make a difference, and at Bite, they're ruthless about ensuring that the planet and their customers come first. They hope to always be a bright spot for their customer. To always be there for them. To inspire and support. Everyone on the team is empowered to make things right for customers without jumping through a bunch of hoops to make it happen. It's just the right thing to do.
As right as how making small changes in our routine can make a significant difference on the planet. It's true that every choice we make shapes and influences the world that we are building together. Whether it's someone mindlessly tossing out an empty plastic toothpaste tube or the team at Bite glossing over the ingredients list on a new product, our daily habits add up. It's the little things we do that can and will shape the future of our planet.
"We're all going to have an impact on the world whether we realize it or not, so why not make it a good one?" says Lindsay. And we couldn't agree more.